Idea 1
Create an advert for a musical device or service. E.g Spotify, I pod, I tunes etc …
Image description -
Man/women on his/her I phone walking along the street in the front of the image with his/her head phones in.
Create a composite image where the same person is playing all the instruments of the music they are listening to in the background, singing to a microphone, drums, guitar, bass, guitar to demonstate the tag lines visually.
Tag lines -
Your music, your choice, your way …
It’s your music, you listen in any way.
Music you listen to, any time.
Your music, any time, any place.
On demand
Idea 2
Advertise mens product such as a deodorant, hair gel, after shave etc …
Alternatively advertise an Energy drink.
Man standing, shot with contrasty light. Low key, dark background.
Use shadows from a toy dinasaur to create the illusion that the man has a dinasaur or animal shadow. Beast shadows.
“release the beast in you”
man ripping off his shirt, animal scratch marks on his chest, back or arm.
This idea could also be used for performance boosting condoms.
“harder, stronger, better”
Use elements, colours expression, animal/symbol, logo/brand.
“elements energy drink”
weather . rain/sun, wind. Storm
night/day
red – fire, sun, anger
Blue – Rain, electricity, lightning
Explosion, mushroom cloud
Bike, skateboard, running, sports.
Shoot a candle against a white or black paper to get flame graphic.
Idea 3
Ice safety campaign – raise awareness and fear for walking on the ice when lake’s freeze over. Create pictures of person under water looking frozen and dead to shock the viewer into not taking risks on the ice.
“Thin ice”
Idea 4
Chin potatoes – take pictures of peoples chins and rotate them so that they are upside down. Draw faces showing different expressions either with pen in reality or photoshop them in.
This advert concept could be used in many funny ways for a dating site depicting chin characters falling in love or on a date. Alternatively it could be used to advertise “party chips” or ‘party animals”, a new version of crisps or potato chips.
Tag lines
“Get the party started, party chips, made only from the craziest potatoes”
Additional ideas -
Love match.com
Tag lines
“Bored at sitting at home”
“Tired of being alone”
Love match.com
Something funny and shocking - Don’t get caught with your pants down – depict people outside in public places in their underpants with their trousers around their ankles looking awkward. Playing on the classic fear of being naked in public.
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