Ad agency - ogilvy
Art director - blake duerdan : http://notsorandomltd.com
This advert compares the way that simple everyday items run out with how blood is always running short in blood banks.
It uses techniques usually associated with product shots making use of white negative space.
It also uses red as a colour to make a visual link to the product that in this case is blood.
Tag line - “If you think this is an emergency, imagine our predicament”.
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