Service Plan - Blood,Sweat and Tears Ad

Service plan used blood in their recruitment advertisement with the idea that their creative employee's do all that it takes in order to get the job done. The 'posters of passion' shown below attempt to persuade the viewers that the employees of service plan are cutting edge.

 

I am not convinced that this campaign is in the best of taste considering that blood banks are always short of the blood they need and this advert seems to be a complete waste of donated blood.

It is however very creative as the employees literally put their blood, sweat and tears into it !!