Fashion photog – people are often sold a feeling or atmosphere rather than the product itself. Fashion advertising suggests that if you buy the product, you will be envied by others and that our lives and relationships will be instantly better. The notion of you are what you have comes into play as suggested by John Berger in his book 'ways of seeing'.
Here are some current examples of the types of images used to sell products in the fashion industry today:
Many more contemporary examples of Fashion photography can be found at
Showstudio.com but the images are always the same depicting these dreamy, sexy women.
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