Research - WWF Desertification Campaign

Photography is often used to raise awareness of the worlds problems. These images used in the WWF Desertification Campaign make the statement that "Desertification destroys 6'000 species every year" depicting animals which are crumbling into dust. This advert relies upon the visual demonstration where the dust represents the growth of the desert and it's impact in killing these animals.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Art Directors / Copywriters: Aurora Hidalgo, Raúl López
Account Manager: Paco Ribera
Producer: Javier Luján, Raúl López
Account Executives: Verónica Félez, Dalal Solaim