This advert takes advantage of the double sided options offered by magazine advertising. It makes light fun of religion which could be considered offensive by some people, this could result in the advert getting banned which is certainly not a rare occurrence in the advertising industry.
Advertising Standards - ASA
Advertising is controlled and regulated by the ASA. ASA regulations suggest that adverts need to be Legal descent, honest and truthful. (Although in practice advertisers don’t need to self regulate so these values are not always adhered to)
Just 1 complaint can lead to an ad being withdrawn.
If a complaint is upheld, the advertiser must withdraw or amend the advert ASAP.
Code of conduct
A code of conduct is a set of rules outlining the responsibilities of or proper practices for an individual or organization. In other words they are ethical and honour codes.
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