Bangalore traffic Police Campaign

This campaign uses shock tactics depicting gore and showing blood in order to scare people into listening to the safety message of the ad. The ad makes the suggestion that if you talk on the phone to your loved ones whilst they drive, they are more likely to get into a nasty accident.

The ad replies on family values and shock tactics to gets its message across. The inclusion of blood works for this ad but for a blood drive ad I think the image should be much less gory.