Botafogo Praia Shopping: Donate Blood, Boots Campaign

I don't really find this campaign particularly effective.

 

“As easy as make any donation, is to make a blood donation.”

This advert relies upon the colour red and suggests the idea to its viewers that making a blood donation is just as simple as donating your old clothes and shoes.

It plays with the idea that donating blood is no big deal and not something to be feared. The advert doesn't picture blood itself which could perhaps put off people who feel faint at the idea or sight of blood, rather it uses a symbol to represent the blood, in this case the red boots.

 

Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Photographer: Rafael Coppola
Published: November 2009