Albert Einstein hospital blood drive
Filmed real customers in a store as they come across blood on display as if it was a soft drink. Lets the viewer watch the characters reaction to the discovery in the film and recreates the feelings as if the viewer was experiencing the discovery of blood in the store themselves.
Makes people question how hard it is to get hold of blood and whether blood should be easy to get hold of when you need it.
What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. We’ve placed blood bags in refrigerators of several convenience stores throughout São Paulo. The costumers were amazed to found them beside sodas and sandwiches. Their reactions were filmed, and the resulting film was posted on the Internet and displayed on movie theatres under the tagline: “If getting blood was this easy, we wouldn’t have to ask you to donate.
Advertising Agency: Z +, São Paulo, Brazil
Creative Directors: Alan Strozenberg, Leo Macias, Mané Zanzoti
Art Directors: Danillo Ferrari, Luigi Alliegro
Copywriter: Zé Ricardo Novoa
Account Managers: Renata Vieitas, Juliana Sanches
Production Company: Mixer
Director: Rodrigo Ferrari
Photography: Dado Carlini
Sound company / Sound track: Tralálá
Creative Directors: Alan Strozenberg, Leo Macias, Mané Zanzoti
Art Directors: Danillo Ferrari, Luigi Alliegro
Copywriter: Zé Ricardo Novoa
Account Managers: Renata Vieitas, Juliana Sanches
Production Company: Mixer
Director: Rodrigo Ferrari
Photography: Dado Carlini
Sound company / Sound track: Tralálá
Give blood Scotland. - stv
Plays on family values, being real, telling it like it is.
The pitch is a personal message to the viewer. “Its not someone he’s talking to, it’s you”.
National Blood Service – Mar 2010
“do something amazing, give blood”
"Without this man" …
Plays on the viewers emotion and sympathy. Uses celebrities to grab the viewers attention and attempts to portray the celebrity as a normal person giving personal information that the viewer might identify with.
The advert tells the emotional story of how an ordinary person has helped save the life of a celebrities loved one through giving blood.
“Please don’t leave it to someone else”
Plays on the relationship between a father and his young (primary school) child who has been involved in a road accident, a father who’s daughter needs a liver transplant and a young women with cancer and a young girl.
The advert doesn’t show any gore or blood itself but shows the happyness when you are well and the sadness and worry when someone you love is in the hospital.
Indian blood advert
Plays on the relationship between an uncle and his niece. The niece is thanking her uncle on behalf of all the uncles and aunties who donate blood which she needs every month due to her thalessemia. It also plays on the sympathy of the viewer when they find out that the cute little girl has a serious illness.
Tag line – “Try it, It feels good”
Donate life – organ donor Australia
http://www.youtube.com/watch?v=C8FYC8lMopA
“Donate life”
“To donate life, discuss it today”
Encourages people to give the permission to donate their organs to those in need should they die.
The video campaign shows short clips of peoples faces surrounded by black space, adding drama using classical music and long fades between each video clip.
Thai Red Cross Society
Shows an animated clip where children’s arms control drawings of blood bags. It follows the story of how the blood is used to help people who have been in a violent robbery and how the blood has been used to help babies.
It uses the story that the grim reaper would like to take the soul of a soldier away who has been injured by war, but how he has survived due to the blood that has been donated and the grim reaper is sent away.
It plays upons the idea that all the people in the world are connected by showing children holding hands around the globe all linked up by large veins to one central heart which is supplied by a blood bag that has been donated.
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