Point of interest – something to be considered is that things that are concrete are easy to represent in dreams. Ideas are hard to represent in dreams, there is also no sound in dreams.
Every element in an image used for persuasion must be essential and must have a purpose within that image as every aspect of the image and text tells us something different which effects our overall reading of the image and interpretation of the message.
Case study looking at the implied narrative of a bag of western style potatoe chips.
Elements to consider
Colours – cold/warm. Colours suggest a brand, feeling?
Lens choice
Focal length, relative relation to main osubject, other subjects.
DOF – blurred/ sharp elements.
Observations
Signifier signified
Colour – sandy, bage
Red/blue chevrons Like an air mail flown in from abroud.
Script – The original looks hand written
Hot hair balloon 1880 – round the world in 80 days
Banner – “new lighter texture” Victorian posters. Banner dragged by plane. Fog
In balloon 2 characters, 1 in top hat sitting on the banner so immediate link to him.
Scrolled banner, Phileas Fog.
Serif type face – “Fine foods from around the world” – red signifies hotness, red n green, Mexican flag colours.
Handle bar moustache, winged collar
similarities to an etching portrait.
Red and green letters, western type face.
The image on the packet depicts 4 people as follows-
1st person, the leader has sombrero, poncho, rifle ready, spurs
2nd person, tie, moustache, top hat
3rd person, boots, broud checked suit, rifle over his shoulder
The image depicts a baren landscape – cactus, domed building, pink sky All these elements in the image spark a response when we view the packet and this persuades us in making our decision and in forming our opinion about the contents of the packet. This may well influence us to purchase the product based simply on the implied narrative suggested by the packet.
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