I wanted to keep the adverts very clean with a very simply design, choosing a plain black background and plain white text. I didn’t want distracting colours to take away from the message of the ads.
The use of the silly faces aims to create a sense that the viewer has a higher status than the characters in the advert. It turns the characters into a bit of a joke which makes the viewer think, if this silly guy can be a hero and give blood, I certainly can too.
The advert deliberately denies or disregards the hospital and needles side of giving blood. Nowhere in the advert is there a reference to hospitals, medical personnel or needles.
The tag line "Some of us were born to be heroes" attempts to poke fun at the characters as they come across as silly but yet has a serious not which associates blood donors to heroes.
This image is perhaps my favorite of the series.
It aims to be ironic, the guy is pulling a real funny, silly but over all very happy face. It attempts to show in a very light-hearted way the pride and happiness that giving blood makes you feel.
This image shows an older guy which tries to appeal to the older generation. The funny face lightens the mood and attempts to grab the attention of the viewer at a glance. It is almost a juxtaposition mixing silliness with a serious cause and a guy who you might guess due to his age would otherwise be a serious character.
This image shows the modesty in the character, his expression is almost saying to the viewer, it was nothing which is a value I wanted to portray, that giving blood is no hard thing.
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